AI Tutors Market Size, Share & Trends

AI Tutors Market Size & Trends
The global AI tutors market size was estimated at USD 1.63 billion in 2024 and is projected to grow at a CAGR of 30.5% from 2025 to 2030. This rapid growth can be attributed to increasing demand for personalized learning solutions and advancements in artificial intelligence technologies. AI tutors provide interactive and adaptive learning experiences, which are especially demanding in education systems aiming for customized, student-centered approaches. The growing focus on remote learning, particularly following the COVID-19 pandemic, has further accelerated the adoption of AI-based educational tools.For instance, in November 2024, IEMA Research & Development launched its AI Tutor, an innovative platform that personalizes education using AI. It adapts to users’ learning pace and needs, offering tailored pathways for mastering AI coding, Python, and more, ensuring an engaging and seamless learning experience.
The rising need for cost-effective education platforms drives the AI tutors market. Traditional tutoring methods often require significant resources, whereas AI tutors offer scalable solutions that reduce operational costs for educational institutions. The flexibility of AI tutoring systems, which can be accessed at any time and from any location, also makes them engaging for learners in various time zones or with busy schedules. Furthermore, as AI tutors can handle a vast amount of data, they can provide instant feedback and assessments, improving student outcomes and learning efficiency.
Another significant factor propelling market growth is the increasing integration of AI tutors with emerging technologies such as Natural Language Processing (NLP) and Machine Learning (ML). These technologies enable AI tutors to understand and interact with students more effectively, simulating human-like conversation and support. In addition, the growing acceptance of AI tutors in corporate training and skill development programs is expanding the market beyond traditional education. Governments and educational organizations are also encouraging the use of AI in education, providing regulatory support and funding, especially in developing countries where access to quality education remains a challenge. For instance, in October 2024, Rocket Learning, a nonprofit focused on early childhood education, secured Google support to launch Saheli, an AI-powered tutor designed for early childhood education in India. Saheli is a web-based application that adapts to each child’s learning pace and needs, offering tailored, interactive educational experiences. It will be accessible to children in government-run preschools (Anganwadis) across the country.
Application Insights
The subject-specific tutoring segment led the market and accounted for over 50.0% of the global revenue in 2024. This growth is primarily driven by the increasing demand for specialized learning in subjects such as mathematics, science, and languages, where personalized attention and expertise are essential for student success. AI tutors in subject-specific areas are effective because they offer tailored learning paths, adapting to the pace and needs of each student.
Moreover, these AI-powered systems can focus on areas where students struggle the most, providing targeted assistance that enhances comprehension and performance. For instance, in December 2024, Macmillan Learning shared early results from testing its AI Tutor within the Achieve platform over two semesters. Data from over two million messages and surveys revealed improved student confidence, problem-solving skills, learning habits, and classroom engagement. Designed to deepen understanding rather than provide answers, the AI Tutor averaged session durations of 6.3 minutes, with some lasting up to 30 minutes. About 52% of students found it helpful in organizing and clarifying complex problems, aiding exam readiness. Many credited the tutor’s Socratic approach for fostering a structured study method.
The homework assistance segment within the AI tutors market is experiencing significant growth due to the increasing need for real-time academic support outside of traditional classroom hours. Students often face difficulties completing assignments on their own, and AI tutors provide instant, personalized guidance to help them solve complex problems. These systems use advanced algorithms to break down concepts and offer step-by-step explanations, enabling students to understand their coursework better. The rise of remote and hybrid learning models has also driven the demand for AI-driven homework assistance, as students have fewer opportunities for in-person teacher support.
Technology Insights
The machine learning and predictive analytics segment led the AI tutors industry in 2024, driven by its ability to deliver highly personalized and adaptive learning experiences. Machine learning algorithms enable AI tutors to continuously analyze student performance data, identify learning patterns, and predict future outcomes, allowing for tailored interventions. This level of customization improves student engagement and enhances the effectiveness of tutoring by focusing on individual strengths and weaknesses. Predictive analytics also help educators and institutions optimize curricula by providing insights into student progress and areas that need improvement.
The Natural Language Processing (NLP) segment is experiencing significant growth due to its ability to facilitate more interactive and intuitive communication between students and AI systems. NLP allows AI tutors to understand, interpret, and respond to human language in real time, creating a more conversational and personalized learning experience. This technology enables AI tutors to simulate human-like interactions, answering complex questions, explaining concepts in natural language, and providing instant feedback. As students seek more engaging and relatable educational tools, NLP’s ability to enhance user experience is a key driver of its growth.
End-use Insights
The K-12 segment accounted for the largest market revenue share in 2024 due to the rising adoption of AI tutors in primary and secondary education. Schools and parents increasingly recognize the value of personalized learning tools to supplement traditional classroom instruction, helping students grasp foundational concepts in subjects such as math, science, and reading. AI tutors tailored for K-12 education provide adaptive learning paths that cater to the unique needs and learning speeds of individual students, enhancing their academic performance. The shift towards remote and hybrid learning models following the COVID-19 pandemic has also accelerated the integration of AI tools in K-12 education.
The corporate training & learning segment is expected to grow significantly due to the increasing need for personalized, scalable, and flexible training solutions in the workplace. As businesses face rapid technological advancements and evolving skill requirements, AI tutors provide customized learning experiences that can be tailored to each employee’s role and expertise level. These systems offer on-demand training, enabling employees to access courses anytime, which is essential for companies with global teams or remote workforces. In addition, AI tutors can track individual progress and suggest areas for improvement, making corporate training more efficient and data-driven.
Regional Insights
North America represented a significant market share of over 35.0% in 2024 due to the early adoption of advanced technologies, including AI tutors, across educational and corporate sectors. The region is home to several leading EdTech companies and AI innovators, which has accelerated the development and integration of AI-driven learning solutions. Strong investments in digital education platforms, associated with government initiatives promoting AI in education, have further fueled market growth. In addition, the widespread availability of high-speed internet and the increasing demand for personalized learning in K-12 and higher education institutions have boosted the adoption of AI tutors.
U.S. AI Tutors Market Trends
The AI tutors industry in the U.S. is expected to grow significantly over the forecast period. The U.S. education system is characterized by a strong focus on academic performance and standardized testing, creating a robust market for AI-powered tutoring that helps students improve their skills and knowledge. In addition, the growing trend of remote learning, accelerated by the COVID-19 pandemic, has led to an interest in AI tutors as effective supplementary tools for both K-12 and higher education. With major investments from both private and public sectors in EdTech, the U.S. is poised to lead in AI tutor innovation and deployment.
Europe AI Tutors Market Trends
The AI tutors industry in Europe is gaining significant traction due to a combination of increased digitalization in education and a growing emphasis on personalized learning experiences. Countries such as Germany, the UK, and France are at the forefront, with significant investments in AI education startups and partnerships between educational institutions and technology providers. As a result, many schools and universities are integrating AI tutors to support diverse learning needs, leading to improved student engagement and achievement.
Asia Pacific AI Tutors Market Trends
The Asia Pacific AI tutors industry is poised for significant growth; as countries in the region, such as China, India, and Japan, emphasize technology integration in education, the adoption of AI tutors is accelerating to meet the diverse needs of students. The rising middle class and increased disposable incomes in these countries are also driving investments in educational technologies, enabling parents to seek out supplementary learning tools for their children. Governments in several Asia Pacific nations are actively promoting digital education initiatives, with initiatives such as India’s National Education Policy aiming to enhance learning outcomes through technology.
Key AI Tutors Company Insights
Key players in the industry have strengthened their market presence through a strategic mix of product launches, expansions, mergers and acquisitions, contracts, partnerships, and collaborations. These initiatives serve as vital tools for enhancing market penetration and strengthening their competitive edge within the industry. For instance, in July 2024, the CK-12 Foundation, a non-profit educational platform, announced the launch of Flexi, its innovative AI tutoring assistant, on WhatsApp across India. Designed to support students in over 300 languages and dialects, Flexi aims to transform the learning experience by combining the CK-12 expert curriculum with the capabilities of ChatGPT-4, enabling it to answer a wide range of student inquiries.
Key AI Tutors Companies:
The following are the leading companies in the AI tutors market. These companies collectively hold the largest market share and dictate industry trends.
- Brainly,
- Cognii, Inc.
- Carnegie Learning, Inc.
- Celebal Technologies
- Duolingo
- Khan Academy, Inc.
- Pearson
- TutorOcean.
- Querium
- Quantiphi
Recent Developments
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In September 2024, Novakid Inc., an online English language school, acquired the UK-based EFL app Lingumi Ltd. to expand its AI tutoring capabilities. This partnership is expected to introduce hundreds of thousands of users to Novakid Inc., furthering its mission to provide high-quality English education to young learners.
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In April 2024, Blueprint Test Preparation LLC, which offers online prep courses, launched “Blue,” the first AI-powered chatbot specifically designed to assist students in preparing for Nurse Practitioner (NP) board exams. Blueprint Test Preparation LLC adapted its advanced AI technology for NP students to receive personalized guidance while preparing for the American Association of Nurse Practitioners (AANP) and American Nurses Credentialing Center (ANCC) exams. Developed by Blueprint’s NP experts, Blue guides students through step-by-step prompts to help them arrive at correct answers.
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In March 2024, the Ministry of Education (MoE) in the UAE partnered with Alef Education, an EdTech company, to create an AI tutor aimed at enhancing math education for K-8 students. Under the memorandum of understanding, the MoE will assist Alef Education in developing the ‘Alef AI Tutor,’ which leverages AI algorithms to provide personalized support, address individual learning needs, and improve problem-solving skills.
AI Tutors Market Report Scope
Report Attribute
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Details
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Market size value in 2025
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USD 2.11 billion
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Revenue forecast in 2030
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USD 7.99 billion
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Growth rate
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CAGR of 30.5% from 2024 to 2030
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Base year for estimation
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2024
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Historical data
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2017 – 2023
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Forecast period
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2025 – 2030
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Quantitative units
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Revenue in USD billion and CAGR from 2025 to 2030
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Report coverage
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Revenue forecast, company ranking, competitive landscape, growth factors, and trends
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Segments covered Application
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Application, technology, end-use, region
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Regional scope
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North America; Europe; Asia Pacific; Latin America; MEA
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Country scope
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U.S.; Canada; Mexico; UK; Germany; France; China; Japan; India; Australia; South Korea; Brazil; UAE; KSA; South Africa
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Key companies profiled
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Brainly; Cognii, Inc.; Carnegie Learning, Inc.; Celebal Technologies; Duolingo; Khan Academy, Inc.; Pearson; TutorOcean.; Querium; Quantiphi
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Customization scope
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Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.
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Pricing and purchase options
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Avail customized purchase options to meet your exact research needs. Explore purchase options
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Global AI Tutors Market Report Segmentation
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global AI tutors market report based on application, technology, end-use, and region.
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Application Outlook (Revenue, USD Billion, 2017 – 2030)
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Technology Outlook (Revenue, USD Billion, 2017 – 2030)
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End-use Outlook (Revenue, USD Billion, 2017 – 2030)
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Regional Outlook (Revenue, USD Billion, 2017 – 2030)
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North America
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Europe
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Asia Pacific
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China
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India
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Japan
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Australia
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South Korea
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Latin America
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MEA
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Frequently Asked Questions About This Report
b. The global AI tutors market size was estimated at USD 1.63 billion in 2024 and is expected to reach USD 2.11 billion in 2025.
b. The global AI tutors market is expected to grow at a compound annual growth rate of 30.5% from 2025 to 2030 to reach USD 7.99 billion by 2030.
b. North America dominated the market in 2024, accounting for over 35.0% share of the global revenue. . The region’s prominent position in the AI tutors market can be attributed to the early adoption of advanced technologies, including AI tutors, across educational and corporate sectors.
b. Some key players operating in the AI tutors market include Brainly; Cognii, Inc.; Carnegie Learning, Inc.; Celebal Technologies; Duolingo; Khan Academy, Inc.; Pearson; TutorOcean.; Querium; Quantiphi
b. Key factors driving the AI tutors market growth include the increasing demand for personalized learning and increasing adoption of online and hybrid learning
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